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Gray Associates logo - Accountants based on the Orkney Isles

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Sales and marketing

  1. Resources
  2. Your business
  3. Developing your business

This section contains tips and advice on a range of sales and marketing issues.

A 16 point marketing plan

Simple tips for effective marketing.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

24 Dec 2025

IHT reliefs threshold to rise to £2.5 million for farmers and businesses

The level of the Agricultural Property Relief (APR) and Business Property Relief (BPR) thresholds will be increased from £1 million to £2.5 million, the government has announced.

23 Dec 2025

Wages flatline and unemployment rises as jobs market softens

A report carried out by the Resolution Foundation has found that the UK labour market is softening whilst wages stagnate and unemployment rises.

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Gray Associates, Ridgeways, Back Road, Stromness, Orkney KW16 3DS
VAT Registration: 886 784840

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