Accessibility links

  • Skip to content
  • Accessibility Help

You are using an outdated browser. Upgrade your browser today for a better experience of this site and many others.

Gray Associates logo - Accountants based on the Orkney Isles

Tel: 01856 850860 | E-mail: info@grayca.co.uk | facebook logo | linkedin logo

  • Home
  • About us
    • The Firm
    • Meet the Team
  • Services
    • Overview
    • Services for businesses
    • Services for individuals
  • Resources
    • Overview
    • Your business
    • Your money
    • Tax information
    • Tax strategies
    • Interactive tools
  • News
    • Overview
    • Business News
    • Hot Topics
  • Contact us

Sales and marketing

  1. Resources
  2. Your business
  3. Developing your business

This section contains tips and advice on a range of sales and marketing issues.

A 16 point marketing plan

Simple tips for effective marketing.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

16 Jun 2025

Global economy set for weakest run since 2008, warns World Bank

Heightened trade tensions and policy uncertainty are expected to drive global growth down to its slowest pace since 2008, according to the World Bank's latest Global Economic Prospects report.

13 Jun 2025

Economists warn tax hikes likely in the autumn

Following the 2025 Spending Review, experts have warned that Chancellor Rachel Reeves will have to raise taxes in the Autumn Budget to fill a shortfall of up to £23 billion.

Copyright

Home | Privacy Policy | Accessibility | Disclaimer | Help | Search | Site map |

© 2025 Gray Associates. All rights reserved.

Gray Associates, Ridgeways, Back Road, Stromness, Orkney KW16 3DS
VAT Registration: 886 784840

Contact Us

Please call:
01856 850860

Or email us:
info@grayca.co.uk

Request a call back

If you need to request a callback, we are happy to contact you at a time of your convenience.


We use cookies on this website, you can find more information about cookies here.

Request a call back

Image Captcha
Enter the number above